Cellcom is the largest Israeli cellular provider. It provides its approximately 3.029 million subscribers with a broad range of value added services including cellular and landline telephony, roaming services for tourists in Israel and for its subscribers abroad and additional services.
Following a rebrand process led by renowned British designer Neville Brody, Cellcom approached Basch Interactive to design a clean, elegant, usable website. It needed to reflect Cellcoms commitment to the highest levels of service while at the same time being welcoming and easy to navigate
Working together with Brody's London based Research Studios, we where able to create a colorful and highly usable commercial site. It's an incredibly content rich site with a flexibly templated grid. Architectural simplicity is provided by an always present top navigation, allowing for deep interaction with content.