Overview
Mapa is one if Israel’s largest publishers and a leading provider of maps and trip information. It publishes the largest collection of trip advisory books in Israel.
Challenge
Its best seller book “101 tracks for the whole family” offers popular tracks along beautiful spots. Mapa have approached us in order to turn this popular book into a rich and interactive iPad app that will utilize the iPad’s compelling features.
Solution
Our approach was to build an app that will enrich the trip planning experience, while encouraging the users to enjoy the application during the trip itself. The users can choose the desired trip according to various parameters, including the type of trip, their profile etc.
Client:
Mapa
Creative Concepts
Information Architecture
User Experience
Visual Design
